Of the 1,579 data breaches reported and/or discovered last year, 27% targeted the healthcare industry. Why is the sector such a large target? Monetary value of course: According to Reuters, personal medical information is 10 times more valuable on the black market than credit card information. Medical fraud, which is only increasing due to the rise in medical data breaches, costs victims an average of $13,500 per incident and can often go unnoticed for months, if not longer.